Marco Marco

Branding  /  Graphic  

Marco Marco is a fast casual pasta and panini restaurant that serves international interpretations of this staple Italian cuisine. Taking Italy as a point of departure, Marco Marco explores using local ingredients and food culture as an inspiration for their dishes. Inspired by the life and travels of Marco Polo, we went out to create a sense of adventure in every bite.

Instead of a usual name, we opted to give the restaurant a nickname, “Marco, Marco.” This allowed us to put a modern spin on the Italian pasta restaurant genre.

The logo and the use of bold Italian red merely acts as an internationally friendly neutral tone. We wanted the food photography to express the brand’s exploratory approach to the ingredients in each recipe. Effectively deconstructing the dishes in a neat and organised manner.